Qingdao mode difficult to break the pain system

Qingdao government network performance evaluation in the country ranked first for three consecutive years, has repeatedly been recommended by the national authorities of all levels of local government of Qingdao have to "learn." However, after investigation, they often lament: "Qingdao is indeed a high level of e-government, but not at this stage of Qingdao mode
Can be copied. "

What exactly unique Qingdao mode? Why the "no copy" of the sigh? Qingdao reporter to explore the truth.

"Last year, most of our job is to help sort out the various processes commissioned Bureau, there have been a matter of permission to go through 12 procedures, in addition to work in the lobby two processes (reception and registration), all other processes consume the majority of in the internal circulation, to go through section staff, chief, deputy Director, deputy directors and other multi-processing. "Qingdao Municipal Government Computer Center Software Division Daixue Bing said," Finally, after we coordinate and handle the vast majority of administrative approval process are controlled within the 5 and the formation of modules, on-line processing to facilitate the work. "

Intensive mode: Integrated from the integration of technology into government

March 12, 2002, the General Office of Qingdao Municipal Committee, Municipal Government Office jointly issued a "e-government projects in Qingdao from 2002 to 2005 Plan" and proposed building a network environment, "Integration government", to provide "one stop service "e-government development goals. The Plan identifies the basic direction of development of Qingdao and e-government model.

Qingdao municipal government computer center, e-government office in Qingdao Hui-Jun Liu explained: "The Government and one-stop integrated service management from the government itself and the government running two public service perspective, the establishment of the e-government development goals." In both goals, the integration of government is the basis of one-stop service. To achieve the integration of the government under the network environment, we must integrate administrative resources by means of information. Therefore, the "integration" has become the core of the development of e-government issues. Thus also an inevitable requirement for information technology systems are highly integrated. The so-called technology integration, including the three aspects: First, the network must interconnection; Second, inter-application system must be unified, or to achieve interoperability; Third, application software must be highly integrated.

So, how to implement technology integration and thus achieve the purpose of integration? Hui-Jun Liu said: "Qingdao is the practice of centralized, intensive development." To this end, the municipal government to establish and strive to strengthen unified body, unified planning, unified network, software and management at different levels of the "four unity points" Management system. In this system for the protection of the computer center creatively developed GNSP (Government Network Services Provider) network operation management mode and GASP (Government Application Services Provider) application progression, that is, unified network system construction by the computer center, the city's share ; common application system deployed by a centralized computer center, the city's share. Hui-Jun Liu said: "This is the meaning of intensive mode."

Qingdao GNSP network operation management mode and GASP application service model, is actually the computer center as the internal network of service providers and application service providers, but the "business" services are all free of charge. This prevents the spread of various sectors of the economy caused by repeated construction of the waste of resources and management, "Qin and Han dynasties." Hui-Jun Liu said that from an economic point of view, since 2002, Qingdao, the core system for e-government investment in less than 40 million yuan, as these resources are widely shared services departments, one-time savings of 100 million yuan investment, management and maintenance cost savings per year in recent 10 million yuan. From a management perspective, intensive mode to easily achieve all departments and district municipal e-government system, a high degree of unity, and widespread interoperability.

Under intensive development, Qingdao City, capital investment of 40 million yuan to build platforms from 8, 6 center, a set of directories consisting of "861" core technology system. 8 platform include: Administrative network platform, security platform, public service portal platform, basic office services platforms, management information system platform, process management platform, multimedia collaboration platform, knowledge management platform; six centers, including: Application Service , information exchange center, government data centers, Web services registry, authentication and authorization center, disaster recovery center (to be built); a set of directories that city authorities unified organization, personnel role, information resources, application services, resources, access control and other information management services catalog system.

To "861" core technology system for the support, have been or are being unified in Qingdao to promote the application of 10 areas, which form a relatively complete, "861-10," e-government regime. 10 areas of application include: a collaborative net-office services, online approval work services, electronic monitoring services, supervision, appraisal services, decision support information services, public information service, public participation in political communication between the public services, information resources sharing and exchange services emergency information management services, community management services.

In Qingdao, the municipal government computer center is a municipal government shared information technology sector, in fact bear the NPC and the CPPCC's information construction. Qingdao City as to add a brand of e-government office, it actually bears the city's e-government management, co-ordination, promotion and technical support functions. The level is now the bureau level, the municipal office and municipal office for management. Such a body set up not only reflects the Qingdao municipal government's emphasis on e-government, but also reflects the development of their e-government profound understanding of the law.

Up to now, Qingdao municipal government computer center management and operation of the city government authorities within the network, special network, external network of three networks, provide the basis for the more than 500 units of network and information security services, management and operation of the 76 departments and 12 municipalities of the internal office automation systems, more than 80 departments of internal information website, 44 departments of the online approval system, 56 departments of the public service website, and the city authorities of the video phone, video conference, supervision, assessment, Letters management, electronic monitoring systems.

Foreground background: From a comb to a one-stop service office

Qingdao Wang older sister's daughter to the public nursery, but because of account, reimbursement system, she does not know how to handle specific procedures. Sister Wang expected the government website, so she sent the information online, and within a few days received a reply. In this reply, clearly told her nursery processes, account location and other related reimbursement system, and the relevant departments on her phone, you can always telephone consultation.

In daily life, people always encounter problems dealing with the needs and government departments. However, some areas of the government hidden in the "bureaucratic" in, making it difficult for people to understand their functions. If you want to go through a number of complex issues related to the functions of various departments, I am afraid that most people feel no way. This is mainly related to government departments and more complex procedures, unclear responsibilities caused. For businesses, it is wants to deal with government departments involved in the daily management, industry and commerce, taxation and many other complicated issues, how can we build into the "code of conduct, fair, transparent, diligent, efficient, honest and clean," so that people and companies were satisfied with the government?

Former depends on whether a government to do something to study for the Government to do; now, not only to look at what government is doing, but also the government how to do it, do what, this is the study and the work efficiency of government effectiveness The fundamental is whether the government for whom services. In the Qingdao Government portal - Qingdao government online, listed in a prominent position, "the residents, enterprises, investors and tourists," Obviously, Qingdao municipal government to increase according to their characteristics of two types of investors and tourists crowd .

One tourist said that before coming to Qingdao tourist attractions to find out information on the web search result, many search eventually point to the government portal. "For those of us who visit, the government information portal that not only increases the amount of information has also increased credibility.

Tourism in the information needs of a variety of services here are very convenient. "The perennial members of the public living in Qingdao, Aunt Lee said that local people are often those of us who log on the government portal, not only because of the daily information such as weather conditions, life tips and, more importantly, because it has a variety of government service information, and the daily lives of people close.

When people click on a specific menu of services, the work will appear Guide, counseling and work things three complaints, the process step by step guidelines to handle things in people. Work is a comprehensive guide to the information, including receiving unit, handling agencies, contact address, processing based on processing conditions, to submit materials, handling procedures, processes, and for processing are all based on the latest policies and regulations commissioned Bureau, you can view online . Advisory work is commissioned to the various Board page, you can submit questions directly.

At present, Qingdao has been integrated network of more than 60 government departments 1365 service matters, 349 administrative licensing, approval of service more than 1,200 forms, more than 4,000 documents and regulations. And enterprise and the public interactive online work, counseling, assistance, complaints, investigations, hearings and other channels, is the all-sectoral integration into the portal, the enterprise and the public as much as possible through a window access to services.

If the government portal, e-government of Qingdao as the "front", then the computer center of Qingdao Municipal Government Organization developed the "Golden macro" Office software is the "background." Qingdao is an important idea of e-government is "an internal net-office, support the external one-stop service", which is in fact the integration of the relationship between the government and one-stop service specific. To this end, Qingdao City, completed 10 successful years to build the future of Public Service - Qingdao government network and public service background - gold macro electronic government system.

The general public as long as the "front" to most of the work, they do not care about how to go work processes, work processes wherever, and how should resolve; and Qingdao Municipal Government for the computer center, they are concerned about "front" and "background" of seamless care for the "back" in the integration of e-government office gold macro system. Through the system, the business Qingdao authorities to achieve full electronic processing.

Network Administration in Qingdao for the currently available to all businesses and public services, involve all sectors of business process flow is from the "front" of the public network forward to the "background" Zhengwuzhuanwang specific agency office in the system, while This whole process has entered the monitoring system can be viewed at any time, efficiency, and processing results.

Qingdao Municipal Government Computer Center Web site, said Deputy Director Zhang Fubin, Qingdao City, 80% of civil servants dealing with day to day office affairs, as long as the daily registry office system on it. They are dealing with office affairs is from the collection subsystem to each business, and both daily document information, but also supervision assessment, there are people outside the network to submit the matters.

Technically, Qingdao electronic Zhengwuzhuanwang address two important issues: one is the external network to receive, special network processing, external network feedback to solve the public's use; the other is through the integration of digital certificates, multimedia collaboration, handwritten issuing solution the application of leadership. Address the public, government and leadership of the application model is to solve the e-government applications, the bottleneck problem.

Administrative examination and approval: a web service one-stop examination and approval work

The last day of 2004, Qingdao City Government issued orders to declare once again abolished 128 administrative licensing, to reduce the administrative licensing matters reserved to the 349. January 2005, Qingdao mayor Xia Geng in the "Government Work Report" request: "good grasp of building approval online platform to improve e-government public services."

Online approval Qingdao Construction of the platform model has two important elements: First, the city's unified, hierarchical focus, a net-flow, one-stop service, which fully embodies the "integrated government" and "one-stop service" goals; second external network to receive, special network processing, external network feedback, which reflects the e-government front, the background relations.

Municipal Public Utility Bureau Chief Xieji Cheng is the director handled the hall, is mainly responsible for handling routine administrative licensing matters. "At present, municipal bureau has four administrative licensing items on the web." Xieji Cheng said: "Today the government has changed the concept of the past is complicated, many departments, bull management, administration approval is very complicated; and Now they are simple oriented to service-oriented, time-saving time to save, to avoid wasting time and effort the parties. "

The most obvious thing is that if a page does not fill the form or a procedure is not complete, may reinvent the wheel before, but now is mainly based on additional information, do not have to start from scratch. Moreover, the web, every link is open and transparent. And supporting administrative license is the electronic monitoring system, which is to strengthen the implementation capacity of government to monitor, on the other to promote the Government's open, transparent and efficient. If you can not handle within the time prescribed or permitted materials in question, the parties may be challenged, to monitor the Council will see this line to speed up the implementation of administrative license of the Government's open, transparent, honest law enforcement strengthened.

If after the carding process, Qingdao will be put online, people see things go after the relevant information, there are only a functional, but do not need to run around as before, and this is the Qingdao stressed the "integration Government. " Meanwhile, Qingdao is vigorously promoting the non-approval of services on the Internet, now provide non-approval of services on the Internet has reached 1,000.

Qingdao municipal government computer center, e-government office in Qingdao Hui-Jun Liu: "Qingdao is the key e-government model centralized, intensive development."


Figures speak

Since 2002, Qingdao, the core system for e-government investment in less than 40 million yuan, as these resources are widely shared services departments, one-time savings of 100 million yuan investment, management and maintenance cost savings each year nearly a thousand million.

At present, Qingdao has been integrated network of more than 60 government departments 1365 service matters, 349 administrative licensing, approval of service more than 1,200 forms, more than 4,000 documents and regulations.

On-line processing system construction cost about 400 million, currently has 44 departments of the combs 200 approval items, but only one or a department of the business process, the next step will be extended to two or more departments of the joint process administrative licensing matters.

Comments: Qingdao mode you really can not be copied

To an e-government in charge of a department head to Qingdao After the inspection, then also sent counterparts equipped offices at the division and the person responsible for subordinates and then to study in Qingdao. Investigation result: everyone nodded praise, but then they shake their heads - Qingdao mode can not be copied! This is after all over to visit Qingdao, a reflection of more widespread. Why?

The reason is very simple, this centralized model can not break a large system of hardship. In the e-government development, to break through party and government separate, discrete departments at all levels, phased implementation of the real system hardware and software combination to achieve the "cross to the side, vertical in the end" interoperability mode, it is too difficult. Central and local institutions fragmentation, together with e-government extranet, intranet and other division, department and other factors difficult to reconcile the interests of building the city's integrated e-government is indeed difficult.

Looking at the success of e-government of Qingdao, breaking two key issues. One is the e-government planning in Qingdao, continuity is very strong, well-organized, step by step. Build a foundation, step by step, very safe. This will be e-systematic, large-scale practice of e-government construction in China are rare. At present e-government in China are mostly piecemeal, party committees, governments, were all commissioned Board are planning their own building, a waste of resources, sharing difficulties and many other post should not have trouble.

Another problem is the often talked about consciousness. Qingdao construction since 1996, after 10 years still on the original developed on the basis, the progressive realization of the unity of the four groups, so as to realize the unity of county departments and their subordinates. This awareness can not be simply attributed to "top leaders" of responsibility, but stressed that the intention of e-government - for whom service to service.

In fact, several countries have been emphasized unity. In 2002, the National Leading Group on the construction of China's e-government guidance (17 files), the first is the need to adhere to the principle of "unified planning, strengthen leadership"; in China information and long-term "2006 鈹?2020 National Information Development Strategy ", stressed the strategic construction of China's information policy is" overall planning, resource sharing. " National information policies and regulations have also repeatedly stressed that "unification" of the importance of the building could be why the practice is always difficult to solve this problem?

This year two of the country, Premier Wen Jiabao in his government work report that the Government would build some problems, these problems lies in institutional deficiencies and poor oversight. The report clearly puts forward the task of government construction period, to transform government functions to the core, improve government management and service practices, vigorously promote open government, accelerate e-government and government websites.

Thus, in the coming period, e-government and government Web site-building for the Government to change the functions, improving the people's satisfaction will play an important role. Construction process from the perspective of E-Government, e-government now has entered the popular stage and how to further deepen and increase the ability of e-government services, but also need more exploration.

Qingdao model is based on "four of unified" management system, the key is a large concentration of "intensive" applications, aims to "integrated government" and "one-stop service." These problems, not information technology itself, the capacity to do. Can solve these problems and for senior decision-makers to address these issues requires only a "determination", this "determination" from the value of e-government and a profound understanding of the law.

Therefore, if a series of problems to overcome the above, Qingdao model to a large extent is to be copied and reference.







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"Fallout 3" The third sense after playing DLC broken steel

Finish off the DLC while not played a simple evaluation of all outcomes and options, but the task should be the same, and if any difference, we add

First of all processes, from the task, the fact of the last pass had been out of the British Clay's new energy armor and spray guns, but due to the broken robot. . . . Too Niubi, so we just pick up something in the back on the line.

Then I choose the most simple "end", that is, to start their own water machine. After a series of ending animation, and finally wake up in the fraternity home.

After the dialogue with several people one after another, began the first task. The first task is simple, first map the lower left corner of the assembly point, and then began to attack under the cover of the robot, naturally no problem. Finally the robot exploded a hole the house, then artillery bombardment blew. . . .鍥? . . Robot sacrifice.

And then drifted in from the hole, because his teammates are very tough (also equipped with laser guns wheel), there will be no difficulty. . . Finally, in front of the computer to obtain information, report back to base, the task is finished.

Task 2, go is to the north, close to 92 as a haven (the city is a waste, there are many dead grasp of place), went there to get something called Stella core? Seems to be the case. Short or Sha Shasha. . . But this is a person and not high grade, poor equipment, the player will die miserable, you will encounter many dead soldiers arrested and New England Clay, shout at the spray gun, and personally think is very powerful.

By Stella core, home address, the second to complete the task. Among them, a small extension, which is to and a woman in the Brotherhood to speak, he will give you a can interfere with that control of the control of the British Clay death grasp, but I went to a tunnel around in a circle (that is to get talking energy of a place, a lot of dead completed the task of the claw 銆傘?銆傘?), but in the third task, a death has been arrested with me. . . Or friendly. . .鍥? . .

Task 3, this task. . . It is difficult, and long, the enemy great, not teammates. . .

First of all, to the White House from the water pipes into the goal is to reach a pre-war U.S. military airport, which is the base for the British Clay. Walked away, went to a subway station (Jiaosha do not remember because it is not original in the internal but also links to the capital building), which will be the start of the robot is hostile, a little trouble, but found, after controlling terminal , and his words (like the President of the British Clay), and after his exchange he promised, and you live in peace, then the robot will not give you trouble shoot, but again, the emergence of new zombies, then zombies, fart thick, high attack power, will throw grenades. . . Robots are too hung up Niubi group, and finally I put them Manman Mo dead. . Of course, robots also hurt them a lot of blood.

Then find the subway to the airport. To exports will encounter two British soldiers Clay. Destruction of, go out to the airport after, when the main line will tell you to take a weapon, Stella guns, this gun Niubi. . . . But I do not willing to have led to the back of the task becomes difficult, a lot of enemies. Along the way meet a lot of Fang Yuta, you can not fight, and to find the terminal, shut down of the enemy were mostly down from the helicopter, so you burn out, then shot with Stella, the enemy will be a huge number, if you do not. . . . The number of enemy forces will be adult sea. Play all Dabu Wan. . . . . Continue to play, and finally hit an airport console, I do not remember what the. Task is completed, the final move to the opposite side of the British Clay base. (To destroy it is not that the number of people inside the blow, I am at least before and after the third mission to kill more than 60, maybe more, over many hit numb. Finally find the gun control terminal, select the target to destroy, but can Select 5.. can not read English, Freeze election ah, the first is the base of the Brotherhood, followed by a nuclear bomb the town, water purification systems, aircraft carriers City (order not remember) the last one is the mobile base. election finished, go out, brothers will come and take you encounter, and then the fireworks show. Finally home completed the task... This task damn tired

Interested friends can bomb five different goals among the best screenshots archive about haha I deleted. . .

As for the new variant of people I have met, but has a chance to use different weapons, laser guns, and 3 wheel fork or a very powerful laser gun

Downstairs to add: there will be new scorpion, thick skin of the fight alive

Re-edit finished







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June 12 last year, Miss Lei from Beijing looks dragons, Inc. (hereinafter referred to as dragons Company) purchased an IBM laptop computer station, a total cost of 21,500 yuan. In the longer Miss Lei dragon company invoice marked "leave a fine 10."

6 days to buy computers, when used frequently because of failure, Miss Lei commissioned National Quality Supervision and Inspection Center computer to the computer was tested. Test results show that censorship of the notebook computer is not in the original data and information about machine parts products, machinery in the factory after an unauthorized change the original configuration of the machine.

To this end, Miss Lei will be dragons company to court, demands the return and the return of money 21,500 yuan. Meanwhile, Miss Lei decree required the company to fulfill the dragon false promise of a fine 10, compensation cost 215,000 yuan and 1,000 yuan to bear examination.

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2002 will go more detailed steps

In 2001, the domestic industry made significant progress CTI completed a giant leap forward for the further development of the foundation. Looking into the new year, the domestic CTI industry will scale new heights, expressed in the following aspects.

Segmentation, not high profit

CTI Industries to apply for the pilot, and the level of the market economy is closely related. With China's accession to WTO and the gradual process of integration into the international market, will bring a whole community for the continuous improvement of service level requirements, which will provide a good CTI industries external opportunities, but also on the development of the industry made CTI new requirements.

Growing industry segment

Industrial development, first manifested in the trade division is getting smaller. As the CTI scale of the industry continues to expand, will lead to more companies entering the market; with fierce competition, each firm constantly looking for their own market position, so that the division of the industry is getting smaller.

This industry segment will contribute to media development. As more and more users begin to pay attention CTI applications, thus leading to the media industry, and the media industry will be guided to complete the mission of industrial applications. The new year, CTI will focus on the media sector, new applications, which apply to the user information is more suited to their development needs.

Consulting industry will gradually mature to provide users from system construction to operation in all phases of professional guidance, which is to a certain stage of market development, the inevitable result. Technical research and the urgent need to introduce a new factor, to protect the CTI industry continue to develop CTI applications at the same time the research will become the focus of the entire industry.

Used more and more rich

CTI application-oriented industry itself, and the market is closely related to the level of service and technology to achieve the threshold is not high. Market expansion requires the application of more traction, so the new year, CTI applications industry will enter more fields, expansion in new areas, while existing applications continue to enrich the variety of applications.

Foreign investment in CTI Industries

CTI industry abroad earlier, operating experience and more mature. With the domestic value-added telecom services, reduced barriers to entry, there must be a lot of foreign investment into China. Access can take many forms, such as mergers and acquisitions of domestic investment in a subsidiary or direct access to local and other forms. The entry of foreign capital, will be the development of the domestic CTI Industries infusion of new blood, it will greatly impact the current market structure.

More competitive

With the CTI industry development, market competition will become increasingly fierce. CTI technology because the technology itself is applied, short-term foreign enterprises are faced with an entry barrier, but these companies will be through investment, mergers and acquisitions, etc., to shorten the process. Therefore, the domestic CTI industry to grow up as quickly as possible to complete the task the development of a competitive environment.

Average of industry profits tend to

The new year, CTI industry gradually matured, performance is one of the industry average of profits tend to the old days of high profits have been hard again, and the increasing demand of users of CTI in the industry business challenge.

Localized application experience will gradually

With foreign enterprises to enter the domestic market, including foreign operators, solution providers and other foreign operations mature experience was brought in quickly with the combination of domestic experience, the formation characteristics of China's CTI applications, which will not only enrich CTI industry applications, will also promote the sound development of industry, to provide support for the development of the industry.

The introduction of soft switching and data analysis

Development of the industry needs technological alienation and progress. CTI industries today, technology is facing a new stage. CTI applications with the rich, the need for new techniques to support.

The current CTI technology can be divided into two parts: foreground and background processing technology access technology. Among them, the front desk how to access technology to complete the user access to the system, access methods, including traditional telephone, including Internet access, video access, etc.. Background processing technology mainly refers to user data and business data analysis, and analysis of these data, find business rules, provide the scientific basis for the business services, and promote the development of business volume.

Front access into the soft switch architecture

Soft-switching technologies, for the CTI technology into a new development dynamic. Softswitch is the ideal access platform, CTI technology to achieve the desired universal access, the business objectives of the distribution, but also for the CTI technology provide a good architecture. Currently, CTI technology in the overall structure and the lack of a suitable system of standards to follow, so the lack of sustainability of technology development, and the emergence of soft-switching for the CTI technology laid the architectural framework, to bring new developments in technology opportunities.

The new year, CTI will start to study softswitch industry related technologies, and continuously enrich the connotation of CTI technology, provide the market with flexible, innovative business applications.

Background processing into the data warehouse / data mining

With the continuous development of front-access technology, how to make better use of existing business data, will be placed in front of all industrial users. Therefore, the data analysis technology to the front, highlighting its importance.

Data analysis techniques include many elements. In data integration, data warehouse can be considered through the data warehouse, operational data, the current uniform, the basis for later data analysis. In the analysis, the data warehouse based on OLAP multidimensional analysis, from different angles, to better present the data content, improve the analysis. At the same time, the data mining technology is also beginning to apply, for the development of the industry laid the prospect of deep data analysis.

Overall technical direction in-depth

Through the introduction of soft-switch technology and data analysis techniques, at the technical level, CTI technology will gradually deepen. In the new year, will complete the technical preparations for the contents of these two new developments will occur, but not in full swing. Related businesses and research institutions can according to their characteristics, to carry out related research. The introduction of these new technologies, CTI industries will bring far-reaching impact.

Into business opportunities for industry opportunities

New year, domestic enterprises should seize the CTI industry development opportunities, consider the following points.

Determine the market position, look for the development of point

As the market expands, domestic enterprises can be based on the actual situation, to establish their market position, and to find suitable opportunities for their own development, and promote the development of enterprises.

Strengthen the application of research in the field

As the CTI application technology itself has close to the characteristics of the industry's enterprises can expand the application of research in the field, to open up their markets, their strengths.

Select breakthrough technology

As already mentioned some of the new technology has emerged, therefore, the development needs of enterprises can choose the breakthrough technology, outstanding technical features of their products.

Learning to foreign enterprises

As the CTI industry abroad earlier, experience more. As the entry of foreign companies, domestic companies should seize the opportunity, to learn and to improve the level of their products and service capabilities.

In short, in the new year, CTI industry will usher in a new development opportunity.琛屼笟鍐呯殑浼佷笟搴斾笉鏂?鑰冿紝瀵绘壘鑷繁鐨勬満浼氾紝灏嗚涓氭満浼氳浆鍖栦负浼佷笟鏈轰細锛屽苟鐪熸甯︽潵浼佷笟鐨勫彂灞曘?







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A very strange name, within two months of Union, bound Intel, buttoned IT channel, innovative Haier brand, make plain waves Dangqi PC field.

A very young face, like the challenge, full of passion, specializes in integration of resources, the capacity of both entrepreneurs and diplomats.

"I do not understand IT, but I believe that not every other interlaced reason!" January 18, in the Haier production base in Shenzhen, high to edge into eating breakfast chat with reporters, his face firm and decisive, able tone. He was excellent with a simple eloquence and a sense of surging passion, so he looked really different with the IT people.

Haier IT business after taking over, high to become too busy to have no time to the media, but his reputation is big up day by day, no way, he was in China in 2005, Wang PC that stirred the waves water too. He has always been with a man not very promising IT companies of the members of the Haier household appliances, to play fast battles the way, knocked the PC market rules of the game, others lament the PC days, when one day as a day, a 3-digit PC Haier growth rate of more than conquering a city, triumph, was HP, Lenovo, Founder, etc. "PC veterans" as is "darkest dark horse."

While in the IT field, high to become a new face, but in the field of home appliances, he had career in 12 years, territorial Road "heroes." This just in his early Haier 30-year-old Major-General, there are many stories behind it.

Resource Integration expert

As early as the word has not yet popular in the PK before the high to the operation of achievements is already a master of PK known as "PK" pilot.

In 1999, the high to become young, just promoted to general manager of Haier refrigerator sales. Haier household appliances at the time, is almost done, "the broken piece of red," but even worse then that, this "point" is the South. Because the forces of South China was too strong local brands, Haier has not only not make it go, and pushed out of sight should. Haier top in a hurry, though not much hope, but so desperate a struggle, so in a company-wide competitive selection, "South China general manager." No one thought that was high up the momentum to become brightly volunteered, marched in Guangzhou, close relations between people think he comes across as rude.

The high was just 28 years old to become, to Haier 5 years, but has jumped from a workshop technician with five as general manager of Haier's refrigerator sales. He is not too much afraid of the tiger, in his eyes, nothing is done to succeed.

But in Guangzhou, harsh facts or to the high order as to the one played rough. At various shopping malls in the appliance area, Haier, without exception, are squeezed in the corner, the least popular and most desolate is Haier counter, let alone what the consumers want to buy Haier, Haier is looking difficult to counter. "No, have to account for a good location!" So high as to become a major shopping centers, a way to run marketing, but the hot face to cold ass, then in Guangzhou Shopping in Guangzhou, the most powerful film department store Marketing Manager the high to the shoulder into, said: "Little high, we give you a location to be dry, we put in here are well-known brands can!"

Make life difficult for this first hurdle, to do nothing more to say ah. After many find out later, to become aware of the high, Guangzhou A mall is the boss of his fellow, so the name of his hometown to see the big boss got the chance. Polite pleasantries, the high to cut straight into the theme: "Haier would like you to do a mall treasure marketing activities." "That's good, we must support!"

Effective weapon to get hand, Haier began happily preparatory exhibition, In a sense, the success of the fairs determine the fate of the South China Haier. Made high in order to become aggressive, not only the fridge, all can find all Haier products are concentrated to the fairs on-site to let people see a comprehensive Guangzhou Haier; not only to brands, but also to shopping malls to see sales.

Goal is determined, to become its usual high "resource integration" way of thinking began to perform general director of his PK job. First, let PK up internal staff. High to become established than n times the usual daily sales - 100 units, and then apportioned to each employee sales targets, "each person must sell 5 sets, can not sell his own pocket to buy me back!" II PK external resources to make up. He understands that rival the competition in Guangzhou A mall is across the road, Guangzhou B malls, this relationship does not use white non-use. He sent the two major shopping centers were lobbying, "Haier fairs to sell products, the first to whom the sales invoice count."

Booth built up overnight, stores full of invisible competition, sales competition, two major shopping malls in the competition, the day, actually sold 109 units, but usually Haier A mall in Guangzhou, the largest circulation daily, but also 10 units. A high sales immediately to shopping malls and B Haier admiration. However, the high order as this do not think PK flavoursome, so he were sent congratulatory message to the two major shopping centers, the letter stated: On a day in an organized Haier Haier products on sale in the 109 units were sold products in your shopping sales officers fulfill their duties within the day to sell 59 (50) units, shopping centers we see strong competition in the market of your awareness to your shopping hereby congratulate the outstanding performance.

Read the congratulatory letter two shopping centers, not only eyeball was stunned and greatly the number 109, but also were fixed on the opponent's sales, a scramble Haier war inevitable. Haier in the South China finally made it.

Into the eyes of a high order, PK is the resource integration and resource utilization. In the application of modern business-oriented competition, unique offerings Tips, technical threshold and so is not necessarily the key to victory, but "resources" is indispensable. Thus, in 2006, Haier Computer plastered the slogan office is "to create a single resource person one", presumably in order to become more and understand the high content.

Forever

Haier, high to become a famous "Forever", the performance of the most "fierce", and that he took over in April 2005 Haier IT business at that moment.

One day in April 2005, sunny blossom. High to become the Beijing "business" After boarding the flight back to Qingdao, for the high to be so "night", the poor end of the mean per trip is completed, you can make good use of machine time to rest.

However, he did not think that is leaning back in his turn a blind eye repose on the occasion, Qingdao Haier Group, a conference room, four CEOs are sitting there waiting for him, his expression grave.

High to become the plane, he was notified back to Haier, Tuimenzoujin conference room, he had never felt solemn. Including four CEOs, including Zhang find a person talking, which is rare in Haier, in the end what happened? When a paper appointment book placed in front of him, high in order to become finally understand that the Group was to put his IT business for the business's current headquarters.

Beyond the four veterans expected that high to become not only did not hesitate to accept the organization, but also from Haier IT eloquent talk at length about the opportunities and strategies that should be taken. Several veterans fully prepared "ideological work" not a useless, high to become a speech 20 minutes later, the meeting ended.

In fact, not a reckless high to become the person, his heart took Haier computer know what it means. In the industry know that the road can be said of Haier PC twists and turns.

In 1998, Haier introduced its own brand computer to enter the PC market, but did not like the imagined experience quick success by home appliances.

End of 2003, Zhang said again to enter the IT, mobile computing, Haier set up headquarters listed. Also in 2004 and Taiwan Province of China OEM 鍘傚晢 Pou Chen Group, the sea into a joint venture set up IT Ltd, cut into production and overseas sales of computer and began to introduce Haier brand notebook computers, but in IT industry, Haier Computer no avail Duoda reputation.

In 2005, to a high order into the hands of Haier IT has a "three-palace", and this can be said to be allowed to enter into a forbidden failure. Is so high as to become happy to take over the IT business, first, because the leadership decided to do, "evading its difficult to do than figure out how to." Second, because of the high risk and challenge to become the most interesting thing "Other people see the difficulties, I see opportunities."

Intimate contact with Lai Yit Loong

Can be bundled with Intel's name, do not know how many PC makers dream of things, first joined the line of Haier to become Intel's new favorite, so that IT industry in high esteem.

Take over the IT business into a high-order lost 8 pounds in two months, the 8 kg consumed entirely mental.

Haier IT twists and turns to face the challenges of business, high to become weapons of war is still the "integration of resources."

"Haier to do PC, not do the product, but do the brand." Cheng said high to "make the brand" is the "integration of resources." "I study every day, four people, customers or users, the division of labor, employees and competitors, I would like to pondering these four people, how satisfied the first three groups of people, so that the fourth category of people nervous."

Upstream manufacturers Intel, Microsoft, was working on new areas of digital home, this is an excellent opportunity for Haier; and upstream cooperation Fang Baocheng Group cooperation has depth, Haier's products have been the world's leading brands Dell, Acer , Asus and other run in the same production line; and downstream marketing channels, Dazhong, Gome, Suning and other 3C store is Haier's old partner, but bainaohui other IT stores, as well as professional IT channel is Haier needed, vast. After this some sort of high to become the upstream manufacturers and downstream channels on the integration of resources listed in the emergency context.

What to impress the Intel? High to become the three major advantages summarized Haier: Haier in home appliances with an absolute leading position in the field, the brand to the people in more than 100 billion yuan of business size, have sufficient financial resources to support its rapid operation in the field of IT; Haier has globalization production base, improve research and development, manufacture, supply, sales and service system; Haier in China has 120 million fixed users, more than 10,000 sales outlets, more than 5,000 service outlets, more than 2,000 stores Haier is more important ... ... is that Haier's sales and service network reaching out to rural towns. Intel initiated the era of digital home, Intel PC's next target will be locked in 45 markets when the advantage of unparalleled Haier.

May 11, 2005, in Shandong working conference on information technology to promote the young and Lai Yit Loong high to become finally met. High to become walked up and had played several times a plan of "lines" in verse to say that listening to Lai Yit Loong, said rural areas in the market, Lai Yit Loong eyes take light, it is precisely the focus of Intel in 2005 to open up the market. They both immediately agreed to co-develop the rural market related products. This first meeting is a direct result of Haier and Intel teamed up to launch the famous computer for the rural market Jiajiale.

As for the first time a good talk, the second meeting on a matter of course, on June 8, Lai Yit Loong great interest in Haier New conference site. Was high, the two kept whispering Lai would later bosses with Hengchang Xie Tao-together, this time, Lai Yit Loong objectively help not only to become very busy high (with HCL's cooperation), but also with the high order into a clap Meet "after the collision at least once a month."

"Later, too busy, we do not really touch once a month, but the phone has been used to it." According to Intel's employees revealed that Lai Yit Loong on high to become the company's appreciation has gone beyond the level of cooperation. Therefore, the relationship between Haier and Intel, but also because of the high to become intimate with Lai Yit Loong's all the more close up.

Buttoned Hengchang

Hengchang buttoned high to become only a week, or more precisely 40 minutes.

Haier in the IT field "three palace", the first two channels are in the building came a cropper, this point is very high in order to become aware.

High to become a "IT person" after the rest day each week to the store to go to be wandering, the main aim is to "draft" - Behold, a dealer sold well, traced back to him tell your check, check Which part of his, and then one by one in the heart rate, locking your goals. This wandering in Beijing a few weeks later, he targeted the NEC's core agent Hengchang body.

High to become so PC, there is a "Heli Crane Group" theory. "Our eyes can not always stare at the second and third tier brands, with their ratio, Haier may feel good, stand out, but stand out a long time at best, still a leading chicken; we have to find ways to enter the crane group, only with crane crane together to find a real feeling. "Haier to become a crane, the starting point must be high. In product manufacturing, and Dell, Asus, Acer same production line; in the upstream support on a Intel, Microsoft core support partners; the service first-class deep rural networks; in the sales channel, it must be with those levels The first cooperation of distributors. There is no doubt the strength of the field in the channel Hengchang are "Crane Group".

Let Haier high to become a responsible official in Beijing and Hang Cheong contact, but Hengchang full story. By the end of May, from Haier released in 2005 for the first time a week to a new high to become the decision personally.

"I was not necessarily want Hengchang promise anything, I just want the idea of Haier, Haier's strength told Hengchang so Hengchang little more understanding of Haier. Of co-operation can also be friends Well!"

Having said so, but high in order to become the eloquence and diplomacy, or to the veterans Xie Tao spot Hengchang admiration, high to become the talk of the last shake of a burden: "I suggest not to do Haier Hengchang recent first, and then observed observations show the full strength until after Haier do. "Xie Tao, but was anxious," Haier will we do, and once we do that! "So, Hengchang vertical edge of the Dragon refresh overnight into a huge billboard Haier, the next they agreed on "the headquarters of the headquarters, and shop in the stores" model of cooperation. High to become the meeting with Xie Tao's total duration is 40 minutes.

"We won with a credit Intel with sincerity moved Hengchang." Higher order as concluded. Hengchang victory after the United States and Shanghai Cheng (Sony core network), Peng Yang (Asus core agent), and Guangzhou Eastern seas (ASUS Core Agent), Chengdu Jun Tao (Legend of total generation) and other leading IT distributors have extended an olive branch.

Standing on a hilltop

High to become that his work in the Haier 12 years and over the six hills, IT is facing him in the seventh hill.

The first hill is from the craft shop to the workshop director, the main task is to challenge the production limit. He will Haier refrigerator production line, production from 1,500 / day upgrade to 2400 units / day.

The second hill is to play the Minister of Haier refrigerators aftermarket business, the main task is to narrow the distance between Haier and clients, he made a name Haier's service.

The third hill is the marketing companies as Haier refrigerator Jilin branch manager, he spent 4 and a half months to sell Haier's refrigerators from the customer refused to do the local first;

The fourth hill is as general manager of Haier's refrigerator sales, faced the challenge of foreign enterprises, he will be the Chinese market, Haier refrigerator first;

The fifth mountain is to southern China, Haier deduction process reengineering, many years to achieve a long-cherished wish Haier - National country is red.

The sixth hill is the business stream in 2004 as headquarters of Haier Minister, to achieve 50% growth in business that year.

This mountain top IT and some other six different: Jumping the appliances, is Hill Hill outside.

High to become the first challenge is how to use existing appliances this time IT experience climbing over them. He has developed three of Wu Raiders: speed to win; channels subversion; scale of differentiation.

In 2005, the high to become the successful implementation of the three Raiders indeed, so rapid IT Attacking opponents by surprise; get Intel and Microsoft's favor, an increase of Haier's sturdy sense; IT support channels Haier also become full; differentiation Products (rural computer, Moisturizing Eye computers, digital home computer) the introduction, highlights of the Haier personality. Haier completed their brand image set.

To the end of 2005, Haier has made a major decision: the beginning from February 2006, Haier Group, the computer producers - Haier and Po into the sea as a joint venture (Shanghai) Information Technology Co., Ltd. replenishment of 150 million yuan, get 51% of its absolute control, for the same time changed its name to "Haier computer", which indicates that Haier's determination to deep plowing of major IT industry.

Stand a step higher, high in order to see farther into. "Long March, we had just arrived in Yan'an, just live it."

High to become that, throughout 2005, the Haier IT is only in the integration of external resources to achieve the results, the next major task is to tap internal resources, "to target integration of resources allocated to each employee's body." It seems high to become a strategic or resources to win.

Humanities links: high to become A Proust Questionnaire

What is your ideal kind of happiness?

Happy in my mind is quiet experience acquired after waves.

What is your greatest fear?

Loss of "awe" of the heart, the so-called "fear."

Among those still alive do you most admire is who?

Ordinary man, extraordinary virtues, often moving.

Which features of your own you feel hate?

Too persistent.

What is your most hated features of others?

Dishonest.

Do you think the most extravagant of?

With a lot a lot of time to do what no others have any value on things.

Love of your life what a person or thing?

Family.

What do you think of your own virtues are overrated?

If Haier Computer has made some achievements, first of all because of Haier brand, followed by our team, and finally myself, and media attention often the order reversed.

What you most like to have talent?

The strikes, and the courage and command set, if calm, cool perfectly rolled.

How your current state of mind?

Trepidation, treading on thin ice.

Do you think your greatest accomplishment?

I have not thought about himself and "great" the word linked.

You own the most significant features of that?

Aggressive.

What is your motto?

Beyond their own to win again.

(Proust Questionnaire is a popular game in the French Salon, after "Remembrance of Things Past," Proust answers on the questionnaire fame)

Interview Notes: Dell, Haier and what is the difference?

Haier their never bring themselves compared with Dell, it touches me, to hear about Haier high to become the market come from behind in PC when, suddenly feeling associated with Dell.

High to become that Haier started in 1984 when the refrigerator, refrigerator brands are the market, Haier has to do with the market for 15 years, first; Haier air conditioning in 1993, so when the market is scheduled to air conditioning manufacturers ranked Haier used 10 years to achieve the market first; Haier washing machine in 1995, the time to do the market numerous washing machine brand Haier took five years to achieve a first in the country.

"We found that the more mature market, we break more easily." Higher order into that today, in the PC market, Haier to re-experience the fun of the past catch up, the goal is to make the country before the year 5.

This reminds me of the Dell. Dell products no matter what, will never intervene in the market early when, instead of to the market and the products are mature, will step in, that its "standard" rule, Dell believes that only standardized, Dell can make full use of its cost advantage quickly grab market share; Today, Haier is also in mature markets and products have been involved in PC market, Haier that only at this time, Haier powerful resource accumulation and financial strength to highlight, fast Attacking, come from behind is more easily achieved.

However, Haier and Dell What is the difference?

First of all, Haier is China, Dell was the United States, this is the most fundamental difference. Second, Haier is taking the store, the combination of 3C channel path, Dell is taking the direct sales, partners, IT professional sales supplement the road. Third, although globalization is the operation of all the money that is end, but far less than the size of Dell, Haier. However, we also see the characteristics of Haier. It is not paranoia on the technology, to take the "chain" model, from manufacturing to sales and service "all involved", which one of the few enterprises in China, PC, and Dell closer.

In fact, the simple comparison of the similarities and differences between Haier and Dell is not my intention, my intention is to weigh, the number of Haier in the end may be, to innovation for its own PC sales model, I am afraid this is the decision of whether in the IT industry, Haier key to success.






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